E-commerce revenue totaled $105 billion during Holiday 2015, according to the NRF. That’s a 9% YoY bump. But do you know what marketing channels drove that growth? (Hint: PLAs and mobile both played a role.) Get the scoop on shopping trends in the Sidecar Seasonal E-commerce Report: Holiday 2015. It details consumer purchasing data from 91.6 million user sessions on retailers’ e-commerce sites.
The report reveals:
E-commerce sales data from the entire Holiday season with year-over-year comparisons of key metrics, including conversion rates and revenue growth
Google Shopping channel metrics -- including conversion rates, revenue growth, click growth, order growth, and bidding efficiency
Mobile vs. desktop performance -- overall and within Google Shopping PLAs
Google Shopping results on Cyber Monday and Black Friday -- as well as the entire Thanksgiving weekend and other key shopping days, such as Green Monday and Free Shipping Day
Recommendations on how to capitalize on the trends revealed in the report -- including how to convert mobile traffic, bid more efficiently in Google Shopping, and more