[VIDEO] This Holiday - Make Google Shopping Work for You

Seema Vashi
Product & Solutions Specialist, Google
Steve Tutelman
COO, Sidecar

Is Google Shopping part of your Holiday marketing strategy? If so, you’ll want to watch this video.

Sidecar executives and Google’s Seema Vashi teamed up and shared the latest tips and insights on how to get max profitability from your Google Shopping campaigns this Holiday.

In this video you’ll learn:

  • Google’s “Tools for Success” relating to an influx of mobile traffic during the holidays
  • Why product titles in your product feed make or break your impression share
  • How to best use Google's custom labels to segment your Holiday catalog
  • Smart strategies for optimizing your campaign to the product level before Black Friday