10 Moves to Master Seasonality in Google Shopping

This e-book dives into the latest strategies and new techniques for driving growth on Google Shopping during your busy seasons.


It’s the result of conversations with our retail customers and Google Shopping analysts who plan for and capitalize on every seasonal trend of the year, from New Year’s to Holiday.


You’ll learn:


  • How to top your past seasonal performance on Google Shopping
  • Which of Google’s tools are best for targeting seasonal shoppers—and which are not
  • New methods for using Customer Match, search query data, mobile bid adjustments, and other tools to capture seasonal demand