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E-book: 3 Methods for Optimizing Google Shopping Campaigns for Mobile Traffic

 
 

Make Mobile Matter

Shopping-related searches on smartphones grew 120 percent from November 2014 to October 2015, according to Google. Yet mobile conversion rates remain low -- roughly half that of desktop conversion rates. 

How can you optimize your Google Shopping campaigns for mobile traffic?

Download this e-book to learn:

  • Three ways to structure your Google Shopping campaigns for mobile traffic so that you capture revenue from this growing audience segment without overspending
  • Why products that perform well with mobile consumers should be broken out into their own ad group
  • The secret to using segmented mobile campaigns and the campaign priority setting to bid more precisely on your mobile traffic
  • Tips for using Google's latest mobile commerce features
E-book: 3 Methods for Optimizing Google Shopping Campaigns for Mobile Traffic