E-book: 3 Methods for Optimizing Google Shopping Campaigns for Mobile Traffic
Make Mobile Matter
Shopping-related searches on smartphones grew 120 percent from November 2014 to October 2015, according to Google. Yet mobile conversion rates remain low -- roughly half that of desktop conversion rates.
How can you optimize your Google Shopping campaigns for mobile traffic?
Download this e-book to learn:
Three ways to structure your Google Shopping campaigns for mobile traffic so that you capture revenue from this growing audience segment without overspending
Why products that perform well with mobile consumers should be broken out into their own ad group
The secret to using segmented mobile campaigns and the campaign priority setting to bid more precisely on your mobile traffic
Tips for using Google's latest mobile commerce features